The Skimm Bias and Reliability Overview

The Skimm is a media company that aims to appeal to female millennials. It was founded in 2012 by two former NBC news producers. It publishes a subscription-only email newsletter, Daily Skimm, that breaks down the top news of the day into short summaries. The Skimm website records more than 800,000 visits per month. Ad Fontes Media rates The Skimm in the skews left category of bias and as most reliable in terms of reliability.

Overall Score

A team of analysts at Ad Fontes Media regularly reviews articles and news programs to rate them in terms of bias and reliability. A weighted average of these ratings results in the overall score for the media source.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to neutral to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

The following are The Skimm’s overall bias and reliability scores according to our Ad Fontes Media ratings methodology.

Reliability: 43.14

Bias: -6.57

Reliability scores for articles and shows are on a scale of 0-64. Scores above 24 are generally acceptable; scores above 32 are generally good.

Bias scores for articles and shows are on a scale of -42 to + 42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being the most neutral and/or balanced.

Individual Article Scores

The following articles were reviewed by Ad Fontes Media analysts on the basis of reliability and bias. Each article was reviewed by at least three analysts: one conservative, one liberal and one moderate.

The team considers a variety of factors when rating a news article. To determine its reliability score, we consider the article’s veracity, expression, and its headline and graphics. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall reliability score.

To determine an article’s bias score, we consider its language, its political position and how it compares to other stories from other sources on the same topic. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall bias score.

Article URL Bias Reliability
Trump's "Rigged Election" Claims, COVID-19 Reinfection, and Beyoncé's New Video-1044.69
Jacob Blake Case, RNC Recap, and Spicy McNuggets-12.542.65
How a High Unemployment Rate Can Affect Your Finances-444.77
TikTok, COVID-19, and Brandy's New Album-0.6742.76
Schools, Trump's Financial Records, and Lifetime's First LGBTQ+ Holiday Movie-8.3342.13
Immigration, Sudan, and "Game of Thrones" | Daily Skimm045.2
Measles Outbreak: How it Started & What to Know041.48
OPEC: What it is and why you should care-249.45
Measles, GOP Contenders, Climate Change Arrests-533.93
Notre Dame, Libya, and the Boston Marathon | Daily Skimm049.74
Boeing, Brexit, and the Spotify/Apple Beef | Daily Skimm-1134.8
New Zealand Shooting, National Emergency Vote, and Brexit | Daily Skimm-4.3344.97
New Zealand, a Report on Saudi Arabia, and Deadly Storms | Daily Skimm-3.3346.79
Mozambique, the Supreme Court, and CBD Jelly Beans | Daily Skimm-1.3344.99
The Supreme Court, West Virginia, and a $430 Million Sports Contract | Daily Skimm-440.69
Daily Skimm for February 22nd-0.6752.62
Daily Skimm for February 26th-1.6735.13
Daily Skimm - The morning newsletter that millions wake up to-2.7539.67