Our team of analysts can rate almost any piece of news, news-like, or informational content in written, visual, and/or audio format within our content analysis methodology framework.
Ad Fontes Media performs custom content rating services projects as one-time or ongoing engagements for any aspect of the media landscape on which marketers need insight.
Content ratings for particular “sources” (i.e., particular TV shows/networks, online properties, print publications, podcasts, or radio shows) are performed by selecting a sample of individual articles, episodes, or shows over a defined period of time. A politically balanced and demographically diverse team of analysts scores each article, episode, or show according to a number of existing sub-factors for reliability and political bias.
Nearly all informational content fits within the framework of the Media Bias Chart ratings system, but for non-political or non-news content, Ad Fontes Media can provide content scoring on additional factors as desired for particular insights.
Our analysis framework includes “overall” scoring for reliability and bias plus sub-factor scoring on the following factors:
- Language (political)
- Political position
- Comparison (included topic selection and omission)
Additionally, our team has experience and a framework for ratings shows having guests in interview formats.