Frequently Asked Questions
Ad Fontes Media funding comes primarily from sales of products and services.
Ad Fontes Media is a Public Benefit Corporation in Colorado, which means it is a for-profit corporation with a stated public benefit mission. That mission is “to make news consumers smarter and news media better.”
The startup company, which was founded in February of 2018, was initially self-funded by its Founder and CEO, Vanessa Otero, who is a patent attorney in Westminster, CO. The company’s initial products included digital licenses and poster prints of the Media Bias Chart®. Ad Fontes Media can and does accept individual donations through its, but they are not tax deductible.
From September to November 2018, the company ran a crowdfunding campaign on Indiegogo and raised approximately $32,000 from 508 individual backers. This funding was used to hire a team of part-time analysts to conduct our first Multi-Analyst Ratings Project, build our database, and build out our Interactive Media Bias Chart.
Since August 2019, Ad Fontes Media has expanded its products and services to include the following:
- Individual memberships that provide updated licensed versions of the Media Bias Chart and other benefits
- An educational news literacy software platform called CART, available via subscription
- News rating data via API
- Media Bias Chart merchandise such as mugs, t-shirts, stickers, and posters.
Ad Fontes Media does not sell ads on its website. Ad Fontes Media currently has no organizational donors or outside investors; however, Ad Fontes Media may seek such funding to grow in the future and will disclose any such funding sources on this site.
We currently do not rate comedy and satire sources because the sarcasm adds such different linguistic factors, and the shows are in such a different format that each of those considerations require some different dimensions, or at least different categories in the vertical taxonomy. Many current satire and comedy shows do skew liberal or are hyper-partisan liberal, as most observers would likely agree. We may add them in the future, though.