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Advertisers aren’t able to differentiate between polarizing junk news and good journalism. That hurts good journalism, advertisers, and society*
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Advertisers aren’t able to differentiate between polarizing junk news and good journalism. That hurts good journalism, advertisers, and society*

Advertisers aren’t able to differentiate between polarizing junk news and good journalism. That hurts good journalism, advertisers, and society*

*(I originally wrote this before the COVID-19 pandemic hit the United States, and since then, the pandemic has further exposed the depth of this problem. As a result of the problems described herein — most notably, advertiser keyword blocking of “coronavirus” and “COVID-19” — reputable news publishers are suffering terribly from loss of advertising revenue). ...Read more

Advertisers aren’t able to differentiate between polarizing junk news and good journalism. That hurts good journalism, advertisers, and society*Vanessa2020-04-30T03:21:33+00:00

The Polarization of Coronavirus Stories: How Our News Ecosystem Can Make the Non-political Become Political

In general, the less disputable a fact is, the harder it is to politicize the fact in the news. For example, stories about the weather report, a sports score, or a natural disaster don’t usually register much detectable left-right bias. Those types of stories would ordinarily fall in the middle of the Media Bias Chart ...Read more

The Polarization of Coronavirus Stories: How Our News Ecosystem Can Make the Non-political Become PoliticalVanessa2020-04-30T04:50:51+00:00

Tips for Keeping the Peace and Making a Difference Around Politics at Thanksgiving

Our work at Ad Fontes Media is all about reducing the polarization that is caused in large part to the proliferation of junk news. Many of you may have the opportunity to engage in discussions about politics with your relatives this Thanksgiving. I'm optimistically calling it an "opportunity" because actually talking to people in your ...Read more

Tips for Keeping the Peace and Making a Difference Around Politics at ThanksgivingVanessa2020-04-30T05:02:15+00:00

White Paper: Multi-Analyst Ratings Project August 2019

Ad Fontes Media’s First Multi-Analyst Content Analysis Ratings Project White Paper August 2019 Author: Vanessa Otero Download PDF Here: Multi-Analyst Ratings Project White Paper Aug 2019 I. Overview II. Analysts III. Training IV. Structure V. Data Analysis Results a. Standard Deviations and Outliers b. Inter-rater reliability ...Read more

White Paper: Multi-Analyst Ratings Project August 2019Ariel Guzman2019-10-03T22:43:29+00:00

Media Bias Chart 5.0: What’s New

Ad Fontes Media is proud to bring you the latest version of the Media Bias Chart, which is now interactive! For those of you who are familiar with earlier versions of the Media Bias Chart, here’s a summary of what is new compared to the previous (Media Bias Chart 4.0) version: 1. Each news source is ...Read more

Media Bias Chart 5.0: What’s NewAriel Guzman2019-10-03T22:42:42+00:00

Interactive Media Bias Chart Coming Soon!

If you’ve been following along with our work on the Media Bias Chart at Ad Fontes Media, you’ve probably heard that we are coming out with an interactive, online version, backed by thousands of rankings that our team of analysts recently completed. Just wanted to let you all know that we are working hard on ...Read more

Interactive Media Bias Chart Coming Soon!Vanessa2019-10-03T22:41:22+00:00

Update #3 on the Media Bias Chart Ratings Project

We’ve just wrapped up our first major data collection effort for the next edition of the Media Bias Chart, which will be interactive! Here are some highlights of what our dedicated team of analysts, coordinators, and developers accomplished, and what’s next: Each analyst completed over four hours of training on Ad Fontes’ methodology for ...Read more

Update #3 on the Media Bias Chart Ratings ProjectVanessa2019-10-03T22:41:03+00:00

A “Hate-For Profit Racket” That is Bad for Brands: An Apt Description of Much of the Media Landscape

Yesterday, Senator Elizabeth Warren declined to appear on a town hall for Fox News, and in her explanation for why, she pointed out three salient observations about our media landscape that are key to understanding what we are trying to do at Ad Fontes Media. Even if you do not politically align with Senator Warren, ...Read more

A “Hate-For Profit Racket” That is Bad for Brands: An Apt Description of Much of the Media LandscapeVanessa2019-10-03T22:40:52+00:00

NeoCortix News Aggregator Chooses Sources from the Top of the Media Bias Chart

Quite a few people have asked if there are any news aggregators or apps that just serve up the best news sources from the top of the Media Bias Chart, and I'm happy to say that now there is a great one out there! We didn't make it, but we really like it. NeoCortix News ...Read more

NeoCortix News Aggregator Chooses Sources from the Top of the Media Bias ChartVanessa2019-10-03T22:39:07+00:00

The Mueller Report Headlines Across the Spectrum: How Junk News and Bias Keeps Us In Parallel Universes

For your convenience, here are website headlines from across the media landscape from this morning, the day after the full (redacted) Mueller Report was released. Most people don't visit 40 news sites about one story to compare bias and quality, but that's one of the things we do here, so we hope it helps you ...Read more

The Mueller Report Headlines Across the Spectrum: How Junk News and Bias Keeps Us In Parallel UniversesVanessa2019-10-03T22:37:21+00:00

Advertisers aren’t able to differentiate between polarizing junk news and good journalism. That hurts good journalism, advertisers, and society*

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