Business Insider Bias and Reliability Overview

Business Insider is a financial and business news website launched in 2007 and now owned by the German company Axel Springer. Based in New York City, it publishes 12 national editions and an international edition. The website records more than 90 million visits per month. Ad Fontes Media rates Business Insider as skews left in terms of bias and as most reliable in terms of reliability.

Overall Score

A team of analysts at Ad Fontes Media regularly reviews articles and news programs to rate them in terms of bias and reliability. A weighted average of these ratings results in the overall score for the media source.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to neutral to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

The following are Business Insider’s overall bias and reliability scores according to our Ad Fontes Media ratings methodology.

Reliability: 43.93

Bias: -6.09

Reliability scores for articles and shows are on a scale of 0-64. Scores above 24 are generally acceptable; scores above 32 are generally good.

Bias scores for articles and shows are on a scale of -42 to + 42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being the most neutral and/or balanced.

Individual Article Scores

The following articles were reviewed by Ad Fontes Media analysts on the basis of reliability and bias. Each article was reviewed by at least three analysts: one conservative, one liberal and one moderate.

The team considers a variety of factors when rating a news article. To determine its reliability score, we consider the article’s veracity, expression, and its headline and graphics. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall reliability score.

To determine an article’s bias score, we consider its language, its political position and how it compares to other stories from other sources on the same topic. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall bias score.

Article URL Bias Reliability
National Guard asks people to please stop trying to give it donations, after photos of National Guardsmen sleeping on the floor of the Capitol spread on social media0.3346.34
DC mayor issues a 6 p.m. curfew as Pro-Trump protesters breach the Capitol building050.15
DC mayor issues a 6 p.m. curfew as Pro-Trump protesters breach the Capitol building050.15
'End this nightmare': Rudy Giuliani's daughter urges Americans to vote for Joe Biden in Vanity Fair editorial-8.3342.16
50 Cent says Trump offered him $500,000 to help win over black voters-2.543.24
Joe Biden worried in 1977 that certain de-segregation policies would cause his children to grow up 'in a racial jungle'-146.35
Viewership data for Amazon's 'The Boys' shows that the series is a major hit, but it's still not as popular as Netflix's biggest originals-141.68
Former Trump campaign manager Brad Parscale told friends he was under federal investigation just days before meltdown-945.19
Trump says he is awaiting the results of a COVID-19 test after his counselor Hope Hicks tested positive-0.3350.98
The White House blocked the US Postal Service from sending face masks to every US household in April-4.3346.21
White House press secretary mocks CNN reporter's basic question about Trump's healthcare plan and tells her to 'come work here at the White House' if she wants information-12.3332.64
'His people are going to suffer and that's their problem': Jared Kushner said New York Gov. Andrew Cuomo 'didn't pound the phones hard enough to get PPE for his state,' according to report0.3343.76
Union finds that at least 213 registered nurses have died of COVID-19, more than half of them nurses of color-9.6749.07
Trump announces 'historic' deal between Israel and the UAE, including a suspension of West Bank annexation plans146.9
Trump admits he's refusing to fund the US Postal Service to sabotage mail-in voting-645.53
Fox News host baselessly claims that 'something's going to happen' to Joe Biden, forcing her colleague to walk her comment back-246.57
Watch Trump react when a reporter asks if he regrets 'all the lying you've done to the American people' over the past 3 1/2 years-11.3329.3
Apple just removed 'Fortnite' from the App Store, and the company behind the game hit back with a scathing video that roasts the iPhone maker's most iconic ad-2.3343.54
The Mueller report is dropping today. Here's everything we know about the 400-page document.-246.4
Bernie Sanders and Ro Khanna slam Trump for refusing to end the 'horrific war in Yemen' with second veto of his presidency2.543.72
Trump believes Congress' efforts to cut US military aid for the Saudi-led war in Yemen was a rebuke for his response to the killing of journalist Jamal Khashoggi-6.541.3
Tax returns show many 2020 Democrats have one financial habit in common-0.3345.33
Intel dropped a bombshell and said it's giving up on the 5G smartphone business: 'There is no clear path to profitability and positive returns'147.8
Ivanka Trump reportedly used a workaround to get access to Air Force planes after being rejected. 68% of Americans surveyed think someone who uses the same workaround should be punished.-0.532.8
An internet pioneer is doubtful Mark Zuckerberg can refocus Facebook on privacy. Here's why.-338.28
Human-rights group accuses the US of killing at least 14 civilians in Trump's shadowy drone war in Somalia-3.7540.73
An off-duty pilot reportedly prevented a Boeing 737 Max 8 crash one day before the same plane crashed and killed 189 passengers and crew-0.550.29
Here are the partisan lawmakers to watch on both the left and right when Michael Cohen gives his highly anticipated public testimony before Congress0.537.27
JPMorgan flipped the banking playbook, and it’s helped it find customers, sell more products, and build new branches4.2550.67
GOP lawmaker accused of obstruction and witness intimidation after apparently threatening to publicly embarrass Michael Cohen one day before his congressional testimony-4.3349.96
The House votes to terminate Trump's national-emergency declaration-545.62
Trump berated a black journalist, telling her to 'be nice' and not 'threatening' at a coronavirus briefing, but she refused to take the bait-7.7546.72
Elizabeth Warren brought down the house at CNN's LGBTQ town hall with a fiery answer on same-sex marriage-13.1439.4