Ad Apex™

Helping Marketers Reach the Top of the News Landscape

Brands are realizing the risks of being associated with low-quality, highly polarized news content and misinformation. Media partners play a crucial role in ensuring brand ad placements run alongside news that is brand-safe and aligned to their values. Brands are also realizing the opportunity cost of not advertising on high quality news content. This new awareness among brands creates an opportunity for smart marketers, agencies, and technology platforms to help their advertisers increase both brand safety and ROI around news properties. Marketers have a crucial role to play in how both good journalism and junk news are funded. We help marketers us their ad dollars to improve the media ecosystem.


Ad Apex™

Quick & Easy to Use

  • Ad Apex™ is an automatic news reliability and bias screening tool that can be easily integrated into other systems 
  • Intuitive interface based on Ad Fontes’ Interactive Media Bias Chart application
  • Automatically updates news article and source ratings from Ad Fontes Media’s public and private data sets

Brand Customizable

  • Reliability and bias filters can be adjusted to desired brand-specific tolerance thresholds for all rated news sources.


  • Ad Apex™ is cost-effective and scalable.
Ad Apex for Marketers


  • Includes 3 license seats
  • Additional license seats available
  • *12 month contract


  • Includes 3 licenses
  • Additional license seats available
  • *12 month contract


  • Includes 5 licenses
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Now available for Websites and Podcasts!

Our new Podcast Bias and Reliability Chart shows a small sample of select podcasts we have rated.

Ad Apex for Podcasts gives you access to our full database.

To see a list of all podcasts we have in our database and available through Ad Apex for Podcasts, see here.

List of all Podcasts

Our Clients

Custom Content Ratings Services

Ad Fontes Media

Our team of analysts can rate almost any piece of news, news-like, or informational content in written, visual, and/or audio format within our content analysis methodology framework.

Ad Fontes Media performs custom content rating services projects as one-time or ongoing engagements for any aspect of the media landscape on which marketers need insight.

Content ratings for particular “sources” (i.e., particular TV shows/networks, online properties, print publications, podcasts, or radio shows) are performed by selecting a sample of individual articles, episodes, or shows over a defined period of time. A politically balanced and demographically diverse team of analysts scores each article, episode, or show according to a number of existing sub-factors for reliability and political bias.

Nearly all informational content fits within the framework of the Media Bias Chart ratings system, but for non-political or non-news content, Ad Fontes Media can provide content scoring on additional factors as desired for particular insights.

Our analysis framework includes “overall” scoring for reliability and bias plus sub-factor scoring on the following factors:


  • Expression
  • Veracity
  • Headline/graphic/lede/chyron


  • Language (political)
  • Political position
  • Comparison (included topic selection and omission)

Additionally, our team has experience and a framework for ratings shows having guests in interview formats.

Listen to the following episode of The John Batchelor Show, in which Oxford Road CEO Dan Granger discusses how Ad Fontes Media is helping his agency use advertiser dollars responsibly in news and opinion content.

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