Vanessa Otero is the creator of the Media Bias Chart and the Founder and CEO of Ad Fontes Media.
A licensed patent attorney in the Denver, Colorado area, Vanessa holds a B.A. in English from UCLA and a J.D. from the University of Denver. Vanessa’s formal education and professional career has centered on analytical reading, writing, and reasoning, creating an ideal background for her to create a content analysis methodology for evaluating text.
Alarmed by the unhealthy state of the media ecosystem, Vanessa used her expertise in content analysis to create the original Media Bias Chart in 2016. Then in 2018, she founded Ad Fontes Media to fulfill the need revealed by the popularity of the chart–namely, to meet the demand for a map to help people navigate the complex media landscape, as well as for comprehensive content analysis of media sources themselves. Today, Ad Fontes Media uses a systematic approach to content analysis in which a team of politically-balanced professional analysts examine and categorize news content creating data that is useful to news consumers, educators, marketers, and even publishers themselves. Ad Fontes also offers training in its content analysis methodology through products and services for educational institutions and for individuals.