To help keep their brands safe by supporting good journalism and avoiding junk news
For better or worse, brands are the financiers of news content. And lately, it’s been for worse.
There is growing concern in the marketing industry about the role advertisers have played in the rise of polarizing news and the struggles of quality journalism outlets.
Polarizing news content is risky for brands. Too often, polarizing content turns extreme and offensive, causing consumer boycotts and negative brand perception of the advertisers on that content.
As a result, 43% of media buyers say they now avoid buying news content altogether*, which hurts quality news publishers.
Ad Fontes Media can help keep brands safe by supporting good journalism and avoiding junk news. You can increase ROI and feel good about responsibly improving the news landscape with our Ad Apex™ Media Planning Tool and other products and services.