Media Bias Chart 7.0
We Rate the News™
The Interactive Media Bias Chart
An interactive data visualization tool that displays ratings of news (and “news-like”) articles and sources generated by our analysts and staff.
Explore features such as looking up individual sources and downloading your own custom versions of the Media Bias Chart with the sources you want to see.
We rate the news for bias and reliability using a rigorous methodology and a politically balanced team of analysts. Our focus is on analyzing the news content of articles and shows.
Ad Fontes is Latin for “to the source,” because we rate the news by looking at the source itself.
What is
Ad Fontes Media?
Ad Fontes Media is a public benefit corporation with a mission is to make news consumers smarter and news media better.
This is a tall order, because we have a big problem in our news media landscape: too much junk news. Junk news is like junk food, and just like junk food has caused massive health epidemics in our country, junk news is causing a massive polarization epidemic.
We are optimistic that together, we can rise to this challenge. It is imperative that we do.
A problem this big requires a multi-pronged solution and participation from all the stakeholders in good journalism. Our focus is on the following:
We rate news content for reliability and bias and provide products and services for the following stakeholders:
News Consumers
To help them navigate the current complex media landscape and make healthy news choices.
There are more news sources now than ever. At Ad Fontes, we analyze news content using a rigorous, non-partisan methodology to rate news for overall reliability and bias. The Media Bias Chart is a resource to help you navigate the complex media landscape. Find news sources, explore our data and methodology, and request ratings.
Educators
To help teach critical thinking and news literacy to younger generations
It’s not enough for us to measure and rank news sources; students need to learn the critical thinking skills to distinguish between news sources themselves. Our SUMMA News Literacy Courses and Content Analysis Rating Tool (CART) platform are low-cost, easy-to-use educational solution that teaches students how to rate news articles like we do at Ad Fontes. Corresponding training, lesson plans, and assignments are provided year-round.
To see how it works, click here.
Marketers
To help keep their brands safe by supporting good journalism and avoiding junk news
For better or worse, brands are the financiers of news content. And lately, it’s been for worse.
There is growing concern in the marketing industry about the role advertisers have played in the rise of polarizing news and the struggles of quality journalism outlets.
Polarizing news content is risky for brands. Too often, polarizing content turns extreme and offensive, causing consumer boycotts and negative brand perception of the advertisers on that content.
As a result, 43% of media buyers say they now avoid buying news content altogether*, which hurts quality news publishers.
Ad Fontes Media can help keep brands safe by supporting good journalism and avoiding junk news. You can increase ROI and feel good about responsibly improving the news landscape with our Ad Apex™ Media Planning Tool and other products and services.
Contribute
You can help people navigate the news landscape and contribute to a healthy democracy.
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